The Problem We All Know
The Wardrobe of 'Almosts'
You know the feeling. A closet full of clothes, but a wardrobe of ‘almosts’. The kurti that’s almost the right length. The dress with the beautiful print that’s almost a perfect fit at the shoulders. The top you loved online that almost looked the same in person.
For too long, we’ve been asked to fit into clothes. We’ve accepted mass-produced sizes that don't account for our unique bodies and styles that are repeated in every store. We decided it was time for a change.
A Revolt Against the Rack
Our founder, Keerthana, saw this frustration everywhere. It sparked a journey through the textile heartlands of India—from the vibrant block-printers of Jaipur to the master weavers of Surat—in search of quality and soul. The mission became clear: to stop asking women to fit the clothes, and instead, to craft clothes that fit the woman.
The goal was to create a brand that stood for uncommon elegance, exceptional quality, and above all, the perfect fit. A brand where every piece tells a story of craft, care, and confidence.
A Note from Founder
Hi, I'm Keerthana. The name of our parent company, SHYAVIK, is a piece of my heart—a blend of my husband and my son's, Adhvik. It’s a constant reminder that we are building something with love and for the future.
For me, HYARA is more than just a womenswear brand; it's the first chapter in our vision for a 'House of High'—a family of brands dedicated to exceptional quality and timeless style. I personally stand behind every piece we create and the promise we make to you. Thank you for being a part of our story.
Keerthana
Founder of HYARA
Ready to Experience Fashion That Truly Fits?
Your wardrobe of 'almosts' ends here. Discover pieces that were designed with creativity and crafted just for you.