ABOUT US

Tired of Fitting In?

We Believe Your Clothes Should Fit You.

HYARA was born from a simple belief: fashion should be personal, powerful, and made with purpose. We don't just make clothes; we celebrate the individual.

A Revolt Against the Rack

Our founder, Keerthana, saw this frustration everywhere. It sparked a journey through the textile heartlands of India—from the vibrant block-printers of Jaipur to the master weavers of Surat—in search of quality and soul. The mission became clear: to stop asking women to fit the clothes, and instead, to craft clothes that fit the woman.

The goal was to create a brand that stood for uncommon elegance, exceptional quality, and above all, the perfect fit. A brand where every piece tells a story of craft, care, and confidence.

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Welcome to HYARA. Where You are the Standard.

HYARA is our answer. The name itself is our promise: ‘HY’ for the High Quality and High Standards we live by, and ‘ARA’ for the divine, resonant sound that inspires our soulful designs.

We are a made-to-order brand, which means we only begin crafting your garment after you place your order. This isn't just a business model; it's our philosophy. It allows us to offer a level of personalization, quality, and mindful production that ready-made fashion simply cannot match.

A Note from Founder

Hi, I'm Keerthana. The name of our parent company, SHYAVIK, is a piece of my heart—a blend of my husband and my son's, Adhvik. It’s a constant reminder that we are building something with love and for the future.

For me, HYARA is more than just a womenswear brand; it's the first chapter in our vision for a 'House of High'—a family of brands dedicated to exceptional quality and timeless style. I personally stand behind every piece we create and the promise we make to you. Thank you for being a part of our story.

Keerthana

Founder of HYARA